Burberry has opened its largest brand experience store in the world on one of London’s most famous thoroughfares and bordering the world-renowned Savile Row and Bond Street, the Regent Street.
The 44,000 square-foot space is divided into rooms that mirror sections from its online counterpart.
At the heart of the building is a large auditorium, part of the original cinema once housed in the building. An original stained glass dome, 10 metres in circumference, lets in daylight and reflects it onto a sundial framework on the floor below.
Following the launch of Burberry Bespoke on Burberry.com in 2011, the Bespoke room in Burberry Regent Street brings the digital experience into a physical space for the first time.