Rolls-Royce covered with 1 million Swarovski crystals

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There is an old recipe to make an extraordinary product from a banal product: take the product and cover it with Swarovski crystals. Many are better. I can understand this strategy but why someone would think to put Swarovski crystals on a luxury car like the Rolls-Royce Silver Cloud? This Rolls-Royce covered with 1 million Swarovski crystals is display at the Four Seasons Hotel in Munich, southern Germany, and it is set to be...