The most expensive BMW paint
BMW Individual Pure Metal Silver is the most expensive paint from BMW. It looks amazing, has a chrome-like finish and extraordinary brilliance.
BMW presents Concept Active Tourer at Paris Motor Show
BMW is headed to the Paris Motor Show 2012 (29 September to 14 October 2012) to unveil the Concept Active Tourer. As a plug-in hybrid, the BMW Concept Active Tourer also provides a glimpse ahead to future drive variants in automobiles of the compact class. The eDrive concept familiar from the BMW i8 is used here for the first time in a model of the core BMW brand and will in future be the designation for all electric and plug-in...
BMW Open The First Paris Brand Store
BMW open its new Brand Store in Paris, located on Avenue George V. “The world of retail has changed significantly – customer behaviour, needs and expectations have changed, as well as communication technology. We will now build upon our strengths and implement a comprehensive programme named Future Retail. This will entail a whole range of initiatives and tools designed to enhance the customer experience and to set new standards for...
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