“Coup de Foudre” for Valentine’s Day
Word has it that Valentine’s Day is an important celebration – often for him, and always for her! The rituals are firmly rooted in the collective unconscious: a text message, a bunch of flowers and a restaurant date. What do all of these have in common? The text message eventually gets deleted, the flowers fade, and the meal is eaten. All rather ephemeral ways of celebrating undying love.
Capturing fleeting time with an object that sits snugly against the skin of your loved one, providing a daily reminder of your devoted attention, is a much better Valentine’s Day gift – one that’s infinitely longer-lasting.
There’ll never be anything better than a timepiece to commemorate the moment. Not a mere watch – a fully-fledged timepiece. Not some mass-produced item, either, but a unique piece. And that’s precisely what ArtyA is offering in every single timepiece in its Foudroyée collection, and the creation so aptly named Coup de Foudre. The ‘thunderbolt’ name is not just sales talk, either – the piece has been through a very high voltage electric arc, with the case bearing the marks of this passionate fire; it has been hit by lightning, and it’s love at first sight.
Within the case, a unique dial dazzles, too, hand-made by Dominique Arpa-Cirpka. The majestic heart spans the middle, beating across the entire surface. Time and its hands glide over it without ever touching it, for the time have no hold over love. There could be no more exquisite and personal embodiment of this truth than the Coup de Foudre – enduring long after flowers have faded and gone.
-Case: high-grade steel 316 Il hit by lightning bolt
– Engraved and screwed back case.
– Double anti-reflection sapphire.
– Dial made with different art techniques
– ArtyA Quartz movement ETA 9001
– Hours, minutes, seconds
– Size: 38mm
-Edition: Unique 1/1
-Price: 3’900 CHF